Does Responsive Design Increase Conversion Rate?

So, does it?

It’s the golden question right now… especially for an agency like Xodiom which prides itself on responsive and mobile website design. We want to be able to tell clients that they’ll benefit in sales by using responsive website design.

That’s why when we see an article like this, we’re more than happy to share.

There are some really great examples in there, but let’s think about the reason behind the better conversion rates. We think it probably has to do with the following factors:

Parity of Content

Imagine a user visits your site, finds a product, and sets your site away to make a decision later. That is a potential customer who will want to be able to find that same product, whether it’s on a mobile device or on a desktop computer. Responsive design solves that problem, and the product page will portray itself as more trustworthy when it appears in a similar (read: responsive) environment.

Ease of Use

No one likes to pinch and zoom to get to the paragraph describing a product on an E-Commerce website. Responsive design solves this problem by properly displaying the website to a user, no matter their screen size or device.

Trustworthiness

It’s a simple fact that people tend to trust things that look and appear professional more than their unprofessional counterparts. Having a sleek, user-friendly responsive website helps you say “You can trust us” in web design language.

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