We’ve put together a list of advantages you’ll see when registering a domain name for your brand.
First, registering a domain name that shares your brand’s name makes it easier to extend the reach of your company. This is an effective way to give your brand a larger name and brand recognition.
More importantly, registering a domain name makes it easier for you to create website addresses, check websites for ranking performance, host products in your shop, monitor your ecommerce site for sales, monitor customer reviews, and so on.
If your domain name already shares your brand’s name, it makes it easier to market and engage with users and win loyal customers.
Increased website traffic
By simply using your brand name on your website, you’ll attract more and more new customers to your website. It’s a good idea to give your visitors a clear indication of what your website will be about – you don’t want them to waste time looking around to find out what they’re looking for.
When you register your domain name with a specific and unique domain name, you can generate an increased number of site visits, which ultimately translates to increased sales and higher profit margins.
When you shop online, the ability to make a purchase online is an essential feature – it allows customers to know what they are buying, where it is produced, and how much it costs.
Increased search engine traffic
Every time someone types your name into a search engine, you automatically increase a good domain will show up higher in the rankings. This means that when you choose a generic domain name, visitors to your website will be automatically brought to your website (and you profit from this).
If your generic domain name is available at discount prices (if you have a cheap domain name, then why not buy yourself a domain with a similar price from a reputable vendor?), this also helps you get more traffic to your website (and you profit from this).
Use a generic domain name in all of your websites to gain a larger search engine ranking and higher traffic to your website.
Increased brand awareness
One of the biggest factors that can affect your business will be your domain name.
You may not realize how much your domain name can affect you, but once you’ve decided on your domain name, your audience starts to take notice.
A domain name can give your business a recognition factor that its competitors do not have. So how can you market to your potential customers with a great domain?
Firstly, you should research your customers.
If you already have a website for your company, then you should begin reading through the website content and create new content to entice your users to visit your website.
Most people start by using search engines to search for their domain name. If your domain is popular on multiple search engines, this is a good way to gain brand recognition.
You can then start building content on your website to draw in visitors, drive traffic to your site and hopefully attract more customers.
The importance of a good domain
As you can see, adding a good domain name will not only boost the visibility of your business, but it will also be beneficial for increased brand awareness.
You can have your domain name registered through your hosting provider so that you are making sure that you have the right domain names, preferably ones that are registered by a company in your country.
It is important to make sure that the domain name has a variety of unique domain extensions including .com, .net, .org, .biz, .info, .me and more.
Which Domain Name is the Best for Me?
I personally find the .com domain to be a little bit overwhelming for most people. With a very limited numbre of free domains, it is a real challenge for new internet users.
So what type of domain is best for you? What if you were going for a free domain name? I am going to recommend a different domain name altogether:
Now, this domain name is designed more for people related websites. It gives you a name that you are familiar with in a simple to remember domain.
So if you are a blogger, developer, student or what not, this is a perfect domain name for you.
If you want to take things even further, then you can set up a business blog as well. Your brand is all yours and nobody else should touch it.
For other people, the .org domain might be best, especially if you represent an organization.
Finally, if you are a resident of the EU, then .euis the domain name you should use, as it is the one that’s open to you.
Add Your Contact Info to Your Website
Your contact information is the first thing that visitors will need to know about you before buying anything from your site.
Most companies will add a company logo, phone number, website address, E-mail address and the like to their website.
This way, they can easily reach out to you, if they have any questions or need help with their shopping.
But what if you don’t want to include all this information on your website?
Here’s a very easy way to hide the contact information:
Use domain privacy and don’t put it on your website.
Additionally, you can always keep your contact information in a comment at the bottom of your website.
The above approach is a great way to hide your contact information, but what if you’re looking for something that will give you complete privacy?
That’s a topic for another article. Stay tuned!